Ad Matters 10.06.22

WELCOMING OUR NEW AA CHAIR!

We’re delighted to introduce you to our new AA Chair: Annette King, CEO of Publicis Groupe UK. Annette has been appointed for a three-year term and will work closely with our Board, our CEO, Stephen Woodford and our President, Alessandra Bellini.

Annette is joining us at a key moment as we add global ambitions to Ad Net Zero, build on the success of All In, deal with a series of regulatory issues and represent our industry at national and international levels. Busy busy busy!

We of course want to say a huge thank you to PHD’s Philippa Brown for her excellent work as our Board Chair over the last three years, steering our industry through the pandemic and its extraordinary recovery.

Please join us in welcoming Annette to our team!

If you want to learn more about our new Chair head here. The announcement was also featured in industry titles such as Campaign, The Media Leader, Creative Brief & Creative Salon.

LATEST ALL IN ACTIONS REVEALED

Yesterday, our inclusion initiative with the IPA and ISBA, All In, announced its next three actions covering Mental Health, LGTBQ+ and Physical Disability. These form part of the UK advertising industry’s action plan to build a workplace where everyone feels they belong.

Let’s take a brief look at our new areas for action…

Action 7 – Support the mental health of our colleagues: the All In Census data found one in five of those with mental health conditions are likely to leave their company due to a lack of inclusion, compared to 12% across the industry.

Action 8 – To improve the experience of our LGTBQ+ talent: in the All In Census, 45% of LGTBQ+ people reported stress/anxiety compared to 31% of the industry average.

Action 9 – To improve the experience of disabled talent in the workplace: Just 2% of those working in advertising have a physical disability compared to 7% of the UK working population.

If you want to find out more about the actions, head here. This news was covered widely across the media in titles such as Marketing Week, Campaign, The Drum & Research Live.

Also, keep your eyes peeled because next week, we’ll be announcing the first wave of All In Champions. If you want to become one, proving your efforts towards implementing the All In Action Plan, submit your application here.

MEDIA SMART ADAPTS ITS RESOURCE FOR SEND STUDENTS

On Tuesday, Media Smart – UK advertising’s award-winning non-profit education programme – announced that its popular film-based educational resource, ‘TikTok: Adverts, Creators and You’ has now been adapted for SEND (special education needs and dissabilities) students.

The video resource features successful TikTok Creators, empowering 13 to 17-year-olds with the tools they need to navigate TikTok’s commercial side. This development is part of Media Smart’s ambitions to adapt all educational materials going forwards, so that they are inclusive for all young people up and down the country.

The SEND resource launched on the same day as Media Smart’s session on influencer marketing for the Media Literacy APPG at Portcullis House. The session featured two panels – one of industry professionals and one of secondary school students – who discussed various perspectives from across the influencer marketing ecosystem. It was chaired by our CEO, Stephen Woodford, and also featured Mr MBA, TikTok creator and secondary school teacher.

You can learn more about the adapted resource here. It was also covered in The Media Leader, Little Black Book and Mobile Marketing Magazine.

RUNNING, RUNNING AND RUNNING, RUNNING

We took a short break from all these announcements and headed to Battersea Park on Tuesday to run The Marketing Society’s Sprintathon. For this, a total of 105 teams of four from across our industry had to complete a relay of 400m (100m per person) consecutively until they hit 42.2km. That’s the distance of a marathon and we did it in two hours!

All profits go to Stand Up To Cancer UK – a non-profit providing research to help beat cancer – and The Marketing’s Society work to support the rising talent of the future.

We’re so proud to be supporting this fantastic initiative. Read more here and if you want to see us having fun, check out our Instagram reel.

ASA’S INTERMEDIARY & PLATFORM PRINCIPLES PILOT

In March, the ASA announced its plans to launch an Intermediary and Platform Principles pilot. We’re delighted to now see the pilot in action, extending the ASA’s role online and exploring how to bring more accountability and transparency to its regulation of paid online ads.

This has been launched in collaboration with IAB UK and it’s great to see so many of our members volunteering to provide the necessary information to demonstrate how they operate in accordance with the Principles.

If you want to learn more about the initiative, head here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’