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The Advertising Association’s Media Business Course (MBC) took place 6-9 November 2019 at The Grand, Brighton.
First held in 1964, MBC is firmly established as the place where hundreds of young industry practitioners are given the opportunity to hear insights from industry leaders and experts on how the media planning world operates.
Delegates are divided into syndicates to work on a blue-chip client brief to devise a full media strategy before pitching against each other to become the coveted MBC winners. During the 3 day event they are guided through the process by tutors who rank among the top strategic media talent in the UK and enjoy a stellar line-up of some of the best speakers in media and advertising today.
2019 speakers included: Rory Sutherland, Vice Chairman, Ogilvy UK, Karen Blackett OBE, Country Manager, WPP, Simon Daglish, Group Commercial Director, ITV, Tracy De Groose, Executive Chair, Newsworks, Richard Eyre CBE, Chairman, IAB UK, Nils Leonard, Founder, Uncommon, Alex Mahon, CEO, Channel 4 and many more.
View the 2019 showreel below:
Download the 2019 event guide
View Day 1 photo gallery
View Day 2 photos
View Days 3 & 4 photos
Location: The Grand, Brighton
Standard ticket: £2,575 + VAT
The Media Business Course has an astonishing heritage, dating from 1964, and remains as important and relevant today. Many delegates have gone to achieve great things, including Dame Carolyn McCall, Chief Executive of ITV. Read on for some testimonials.
“The Media Business Course is undoubtedly the most intensive, beneficial, enjoyable and highest calibre learning and development experience the industry offers”
Simeon Adams, Partner, Goodstuff Communications
“I truly believe this is the best course that marketers, agency creatives, planners, buyers and media owner teams can attend to learn the craft of media planning”
Rachel Bristow, Partnerships Director, Sky
“The speakers at the MBC are the very best in the business and it’s a really immersive heads-on experience. You’ll meet new people, bond instantly and make friends for life.”
David Wilding, Director of Planning, Twitter
“The Media Business Course consistently has the best thinkers of any course in the entire industry. It’s like watching The Harlem Globetrotters right in front of you”
Paul Carolan, Marketing Director, Archipelo Coaching
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