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Women’s Aid wanted to draw attention to the harm that is caused by ignoring domestic abuse. The campaign featured a fully interactive billboard, and complementary TV and PR campaigns.
Using facial recognition software, the Look at Me campaign raised awareness of the harm that is caused by ignoring domestic violence. The interactive billboard featured a woman with bruises and injuries, accompanied by the phrases “LOOK AT ME” and “WE CAN STOP IT”. The more people looked at the woman’s image, which was registered through the facial recognition software, the more the woman’s injuries and bruises healed. The billboards were located at popular pedestrian locations like Canary Wharf, Westfield Shepherd’s Bush and the Birmingham Bullring.
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