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The UN World Food Programme wanted to raise awareness of the impact that childhood starvation causes. Every year, three million children die of hunger and in 2016 over 815 million people faced hunger. The campaign therefore sought to highlight the global potential that is lost every time someone dies of starvation.
Feed our Future was released in parallel with the United Nations General Assembly and other major global forums from September to November 2018. Aired in cinemas in over 30 countries around the world (including Argentina, Greece, Japan, South Africa, the UAE, and the USA), the campaign asked viewers to download the ShareTheMeal app to help end childhood starvation. Facebook helped to bring the campaign to life by running an integrated social and digital campaign.
You can watch the latest Feed Our Future ad here.
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