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“Start a Little Good” is a consumer campaign in India which demonstrates how small actions can make a big positive difference.
As well as initiatives tackling litter and plastic waste, the campaign for Hindustan Unilever also took on the challenge of access to drinking water. The Ogilvy created spot place a shower in a poor rural village in on of India’s driest areas. Half the village could drink the water they need in the time it takes for the average Indian city dweller to take a shower. This not only highlighted why saving water is so important, but also illustrated the difference small behavioural changes can make.
You can watch the campaign video here.
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