The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Channel 4 Diversity in Advertising Award 2016: New Boyfriend

/ January 27th 2020

Launched during the 2016 Paralympic Games, “New Boyfriend” brought attention to people with disabilities and their experiences in daily life. The video features a young woman in a wheelchair who is discussing her new boyfriend with friends. When she begins to talk about their sex life, she references a particular incident where she had a spasm, caused by her cerebral palsy. She uses a bag of Maltesers that she is holding to re-enact and make light of her story.

You can watch the ad here.