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In 2019, ITV’s campaign in support of mental wellbeing, Britain Get Talking, stunned TV viewers around the country. During the Champions Final of Britain’s Got Talent, ITV stopped the broadcasting to give people an opportunity to talk with someone close to them. Mental health is one of the leading causes of disease burden in the UK, with 1 in 4 people affected, however, the busy nature of modern life often gets in the way of being proactive. Britain Get Talking wanted to get at least 700,000 people to literally speak up and act in support of mental wellbeing. This would help to get people to understand the importance of talking and listening about mental wellbeing.
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