The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

NHS Day

/ April 16th 2020

ITV dedicated its whole day on Thursday 16th April to all the NHS Heroes on the frontline fighting Covid-19. Its NHS Day took over the regular schedule, with the morning’s daytime content right the way through to news at Ten.

The Million claps appeal, in partnership with NHS Charities Together, sat at the heart of the day. ITV encouraged people to support the appeal by highlighting the heartfelt messages sent in by the public and by showing how much the thank yous mean to NHS carers. Read more here.