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Set up in July 2019, 4Earth is an employee representative group which champions environmental sustainability at Channel 4 through staff engagement, on screen activity and external collaboration.
The group has 112 members from all areas and locations of the business who act as environmental ambassadors. 4Earth was born out of a growing concern from stakeholders on the impacts of the climate emergency.
In September 2019, Channel 4 joined the Global Climate Strike with a social media walkout. Channel 4 has also switched to 100% renewable energy in the London, Manchester and Bristol offices, and is committed to sending zero waste to landfill.
Channel 4 is mandating the use of the Albert calculator by all production suppliers to capture Scope 3 GHG emissions, with all staff due to undergo Albert training. The channel also plans to publish its first environment plan with a view to becoming a carbon positive business.
These commitments have made a positive impact on staff morale and have improved brand reputation amongst external stakeholders.
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