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The PPA supports its members in understanding and developing ever more sustainable business practices. For a decade, the magazine publishing industry has committed to recyclable materials in print products. Moreover, as technological and behavioural change has diversified routes to customers, publishers have taken responsibility to help protect the environment by collaborating and innovating to achieve change and promote best practice across the industry.
The PPA facilitates change by hosting a Sustainability Action Group, maintaining a bespoke carbon calculator for publishers, developing best practice guidance, and providing insight on new products and initiatives that can help reduce the environmental impact of the publishing sector.
One example is recent PPA research into plastic packaging and sustainable alternatives to support publishers as they commit to reducing the amount of non-recyclable plastic packaging used to wrap magazine subscriptions. This research focused on the economic costs and environmental credentials of paper wrapping, compostable plastic films, bio-based plastic films, and traditional fossil-fuel based plastics.
Since the research was published, a significant proportion of publishers have transitioned to more sustainable wrapping solutions and the research has been well received by PPA members, with many changing their internal and external business practices to reduce reliance on single-use plastics.
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