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SEVEN WORLDS ONE PLANET

/ April 1st 2021

The Challenge: Ofcom stated that the BBC will face a ‘threat to its future sustainability’ if it cannot ‘engage young people sufficiently’. The under-35 audience has been mobilised by the growing impact of global warming. 70% of under 35s say that they are worried about the environment and impact of global warming. With Seven Worlds, One Planet, our aim was to leave this audience with a positive perception of the BBC as a brand who understands who they are and what’s important to them.

The Execution: We built a Living Globe sculpture – a 3.5m tall representation of the Earth. Each continent was the basis for a different method of supporting biodiversity, filled with habitats to attract local wildlife. During the school holidays, we placed the globe in key cities with high concentrations of 16-34’s. We also offered boxes of seed balls to visitors as each box has the potential to start a wildflower garden, perfect for bees and butterflies.

The Results: The sculpture delivered 17.5k visitor interactions, with an average engagement of 6 minutes. We offered 59,000 seed balls across the sites, with the story of the Living Globe now flourishing in gardens everywhere. Seven Worlds, One Planet was a great success, with 8.7M people watching episode one and 17.1M iPlayer views across the series, an increase on 12.6M for 2018’s Dynasties. Over 4M iPlayer views came from 16-34s, and the show resulted in iPlayer’s best ever month. The Living Globe has now been given a final home at the Eden Project, where it is a habitat for local birds, plants, insects and animals.

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