The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

About The Event

The Media Business Course has an astonishing heritage, dating from 1964, and remains as important and relevant today. Many delegates have gone to achieve great things, including Dame Carolyn McCall, Chief Executive of ITV. Read on for some testimonials.

“The Media Business Course is undoubtedly the most intensive, beneficial, enjoyable and highest calibre learning and development experience the industry offers”
Simeon Adams, Partner, Goodstuff Communications

“I truly believe this is the best course that marketers, agency creatives, planners, buyers and media owner teams can attend to learn the craft of media planning”
Rachel Bristow, Partnerships Director, Sky

“The speakers at the MBC are the very best in the business and it’s a really immersive  heads-on experience. You’ll meet new people, bond instantly and make friends for life.”
David Wilding, Director of Planning, Twitter

“The Media Business Course consistently has the best thinkers of any course in the entire industry. It’s like watching The Harlem Globetrotters right in front of you”
Paul Carolan, Marketing Director, Archipelo Coaching





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