Member content
Already a member? Sign in below
In response to the Labour Leader Keir Starmer’s pledge to unleash a generation of creativity and make the arts accessible to every child in Britain, see our response below.
Stephen Woodford, CEO, Advertising Association said:
“The Advertising Association welcomes the pledge made today by Labour Leader Keir Starmer to unleash a generation of creativity by changing the curriculum to improve access to creative education for people from working-class backgrounds.
We welcome the plan to introduce a Curriculum Assessment Review to broaden opportunities for state-school pupils and ensure that children don’t miss out on subjects such as music, art, design, sport and drama.
This is an important step for improving social mobility within the industry, as our research has shown that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. This is why our industry has pledged to improve the experience & representation of talent from working-class backgrounds as one of our All In actions.
Ensuring that all pupils have access to a creative education early on in their life is vital across the wider creative industries too, beyond advertising and marketing, with Creative UK stressing the importance of “protecting our creative talent pipeline at all levels”.
We will continue to work with stakeholders to support policies which open our industry to all.”
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.