The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA statement on Sir Chris Bryant MP speaking at LEAD

/ February 8th 2024
Advertising and the UK Economy Industry News Online Regulation Statements/Comments

Following the speech by the Shadow Creative and Digital Minister, Sir Chris Bryant at advertising industry summit LEAD, we issued the below statement in response.

Lisa Hayley-Jones, Director of Policy and Government Affairs, Advertising Association, said:

“It was reassuring to hear the Shadow Minister stress that a new Labour government would ensure continuity and stability around the key areas for our industry that are already in progress. Alongside this, the recognition that advertising will be central to Labour’s growth ambitions for the UK as well as the commitment to supporting talent and skills, which include our ongoing efforts to champion advertising as a career. This is perhaps most important for our creative industries, and we would welcome the emphasis on creative education for every child. We look forward to continuing to work with Labour on issues affecting our sector over the coming months.”

Photos credit: Bronac McNeill.