The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA’s Response to the Consultation on a potential change of ownership of Channel 4 Television Corporation

/ September 16th 2021
Advertising and the UK Economy Consultation Responses

14 September 2021

Click here to download the Advertising Association’s Response to the Consultation on a potential change of ownership of Channel 4 Television Corporation

Advertising Association Chief Executive, Stephen Woodford, commented: “There are many questions that need to be answered by the Government about why it believes Channel 4 should be privatised now. The advertising industry is clearly concerned about the implications and there haven’t been any clarion calls from members for privatisation prior to the announcement of this consultation. We urge DCMS to listen to all views from the industry before it makes a decision that could change the shape of the UK advertising market.”