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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Annual Review 2023: A Packed Calendar For Events

/ March 21st 2024
Industry News

Suzanne Costello, Events Director

2023 saw our events programme go from strength to strength, kicking off with the first in-person LEAD since 2019, held at the Odeon Leicester Square with IPA and ISBA and attracting an audience of over 400 senior figures from across the industry.

The results of the second All In Census were revealed in May at the All In Summit and in June we headed to Cannes to showcase the best of UK Advertising with our partners and UKAEG (UK Advertising Export Group) members across a packed week of events.

We were back in Brighton in July for our Media Business Course, where the class of ’23 tackled a brief set by Aldi over an intensive four-day programme.

September saw the welcome return of LEAD Scotland, where the Rt Hon Gordon Brown delivered a very special keynote to our members.

As part of our Front Foot programme, we held several member events including the AA/WARC Adspend Review, a webinar on the cost-of-living crisis and many more. We also brought together our AA and Front Foot members at our annual President’s Reception in July.

Looking ahead to 2024, and as we prepare for the next general election, LEAD’s mission to bring together advertising and politics becomes increasingly crucial. The year promises to be packed with great events, debates and discussions including the addition of LEAD North which we are taking to Manchester in May. Our events continue to be the place to discuss the biggest issues of the day with fellow industry leaders and key
stakeholders across the political sphere.

You can download a full copy of our 2023 Annual Review here.

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