The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Annual Review 2023: Engaging with Government and Policy Makers

/ February 13th 2024
Industry News

Lisa Hayley-Jones, Director of Policy and Government Affairs

I was delighted to join the AA as Director of Policy and Government Affairs mid-way through 2023 with a mandate to turbo charge our political engagement as we head into a bumper election year.

2023 has been an economic and politically challenging year with a cost-of-living crisis dominating the headlines, record by-election losses for the government, a new First Minister in Holyrood and a second conflict in the Middle East. The pending general election has cast its shadow over the political landscape as politicians and policy makers head into the final parliament of this session. It’s been more important than ever to increase our engagement across all the political parties and ensure the voice of our industry is heard by ministers, shadow ministers and policy makers in the UK regions, Westminster, Holyrood and our European colleagues in Brussels.

As we head into election year with a potential change of government on the cards we will continue to be at the heart of political and policy debate representing our industry and highlighting the enormous contribution we make to the economy. Whatever happens politically we will be ready to work with any government.

You can download a full copy of our 2023 Annual Review here.