The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: Facebook

/ October 6th 2020
Action 1 Resources Action 3 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

Recognising the urgency of climate change, Facebook have pledged to reduce their operational greenhouse gas emissions by 75% in 2020 compared to 2017 levels. In 2019, Facebook managed to achieve emissions that were 59% less than in 2017, whilst still growing the business.

To deliver this, Facebook are working to support their facilities with 100% renewable energy in 2020 and are on track meet this goal with 86% renewable energy achieved in 2019.

Facebook is also achieving this through making buildings more sustainable. Its London and Dublin Facilities have achieved ISO 50001 Energy Management accreditations, and natural gas consumption at these facilities has been reduced by 25% compared with a 2017 baseline. Additionally, Facebook’s new London offices in Brock Street and Kings Cross have been designed to achieve a minimum of LEED Gold Certification, with a target of LEED Platinum. As of January 2020, Facebook has recycled 96% of all construction waste at the Clonee Data Centre in County Meath, Ireland.

Facebook have also looked to improve the local environment in Meath where their Clonee Data Centre is located. The Clonee Pollinator initiative was created through an employee-driven idea that began during the facility’s construction. It now houses 10 beehives and 500,000 bees, helping to support local biodiversity.