The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: Google

/ October 6th 2020
Action 1 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

As part of this broader global sustainability strategy, Google has undertaken significant work to make their offices more environmentally friendly.

Over 13 million square feet of Google office space is LEED (Leadership in Energy and Environmental Design) certified, 28% of which achieved the most challenging Platinum certification. This includes Google’s 6 Pancras Square office in London, which achieved both a LEED Platinum certification (LEED 2009 Commercial Interiors category) and the first ILFI (International Living Future Institute) Zero Carbon certification in the world.

Google has also calculated that 6.6 million pounds of food waste has been prevented in their cafes globally since 2014. Also, by the end of 2018, 12 of Google’s top 25 office sites were on track to reduce single-use beverages per seated headcount by 20% relative to a 2017 baseline.

Beyond offices, Google has been working to develop a more environmentally responsible supply chain. In 2018, Google identified more than 170 potential energy-efficiency measures, with more than $13 million in annual savings potential. Energy efficient measures with the most savings include replacing high-density lighting with LED lighting, optimising and automating chilled water distribution systems, replacing outdates chillers and other major equipment, and implementing fully integrated building management systems.

In September 2020, Google announced renewed investments in sustainability as they entered their third decade of climate action to help build a carbon-free future for everyone. This includes eliminating their operational carbon legacy since founding, aiming to operate on 24/7 carbon-free energy by 2030, and investing in technology to help partners, cities, and people live more sustainably.