Case study: Out of home

Reducing Carbon Footprints

JCDecaux currently plan to reduce UK carbon footprint by 30% by 2025, 50% by 2028, and aim to achieve Net Zero by 2030.

This follows on from successful delivery of a previous target to reduce carbon emissions by 50% by 2020, from a 2012 baseline, which was achieved ahead of schedule in 2019 through a reduction of 61%.  Global similarly reduced its carbon footprint by 50% between 2012 and 2019 and are targeting further improvements, in line with targets set by The Planet Mark, with zero emissions from electricity consumption by 2021.  Global is also externally certified to the ISO50001 International Energy Management Standard.

Energy efficiency measures in the design and use of street furniture, digital screens and the offset of carbon emissions are key components of Global, JCDecaux and other media owners’ strategies.

For example, JCDecaux is committed to reducing the energy consumption of its analogue furniture by replacing existing lighting systems with LED lighting and smart lighting solutions. By changing the way lighting is used, such as moderating brightness or fitting motion sensors, these solutions improve the energy performance of the furniture by over 60%.

Through the same LED conversion practices, Clear Channel have reduced energy consumption of Static Street Furniture by over 40%.

Media Owner Fleets

Clear Channel currently have 17 electric vehicles in operation, with ambitious plans for fleet conversion over the next 3 years. By 2023, all 280 CCUK vehicles will be either Electric or PHEV (hybrid).

JCDecaux’s fleet produce 31% less CO2 than in 2012, demonstrating a similar journey towards electric and hybrid fleets.

Global reduced its fleet’s carbon footprint by 24.5% in 2019, through the introduction of electric vehicles and new vehicles with the latest Euro 6 efficient, low-emission engines. Global has also partnered with the Energy Savings Trust to provide eco-driver training and addressed poor eco-driving habits (aggressive acceleration, speeding and heavy breaking, which add up to increased fuel usage) through the use of telematics.

Renewable Energy Usage

From 2019, 100% of JCDecaux electricity consumption will be from renewable energy.

The same is also true for Clear Channel, who have done so in the UK since 2015, and since 2012 for their DOOH estate.

Global’s premises have been supplied with green electricity supplies since 2018 and by the end of the year, so will the entire estate.  All Global’s new digital assets are supplied with green electricity from the day they go live.

Ocean have also used exclusively renewable energy across the entire business since January 2020.