Earth Day – How can you help?

Earth Day is a great opportunity to reflect on how we, as an industry, can help tackle the climate crisis, build a more sustainable future and take responsibility for our own carbon footprints in day-to-day ad operations.

The first work by Credos, UK advertising’s think tank on the topic showed the average annual operational carbon footprint of someone in a UK advertising agency is 3.4 tonnes of CO2. We are working fast to help our industry measure, report and reduce the carbon involved in the way we work and think about how the work we make can promote more sustainable ways of living.

Ad Net Zero, our industry-wide initiative for ad operations to achieve net zero by end 2030, has now enlisted 100 supporting organisations from across our industry since its launch 18 months ago. This success has enabled the AA, IPA, and ISBA to explore how the initiative can grow beyond UK borders – we’ve just been awarded a WFA President’s Award at Global Marketer Week in Athens, showing the industry’s sustainability efforts are being recognised internationally.

Do you want to join the mission and help battle the climate crisis? Here are three easy steps to get you started:

1. Download the Ad Net Zero guide – it’s free and is full of practical advice for you to implement in your own business.
2. Take the Ad Net Zero Essentials Training – it’s a short online course and will help you fully understand how people working in our industry can take positive actions to change the way they work and the work they make.
3. Encourage your company to become an Ad Net Zero supporter and join the growing collective effort to see real change across our industry.

Find out more on our Ad Net Zero hub.