The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Front Foot Holds Influencer Marketing Panel

/ June 13th 2023
Front Foot Industry News Online Regulation

On Tuesday we held the latest Front Foot Insight session bringing together industry bodies and Front Foot members to discuss the recent developments in influencer marketing.

Hosted by our Public Affairs Director, Sue Eustace, the session featured Scott Guthrie, IMTB (Influencer Marketing Trade Body); Rob Newman, ISBA; Charlotte Stavrou, SevenSix Agency and Dr Luke Evans MP, who has led the campaign on body image in Parliament.

The session follows the news this week that ISBA and IMTB have joined forces to relaunch the Influencer Marketing Code of Conduct.

Find out more about the Influencer Marketing Code here.