Journalism Matters Week: Championing the vital role of news media

Journalism Matters Week is taking place this week, an annual celebration aimed at championing the work of trusted news brands in democratic society.

A programme of activities marks the week, spearheaded by our member, the NMA, including the ‘Making a Difference’ Award which showcases powerful campaigns, fundraisers and investigations by national, regional and local newspapers selected by a public vote, to be revealed on Friday.

Quality journalism is critical to democracy and advertising plays a vital role in funding this, ensuring we have a free press and trusted news sources serving communities up and down the country.

Owen Meredith, chief executive, News Media Association said: “Journalism Matters is an annual celebration of the enormous value local, regional and national news media brands create for our democratic society, in so many different ways. In an increasingly complex world, the role of trusted and accurate news and information will become more important than ever before.”

As part of the week, news marketing body Newsworks has announced new research which shows trusted journalism is playing a vital role for society through its coverage of the cost-of-living crisis.

Most Brits (62%) believe journalists are playing a “valuable role” in covering the current crisis. The poll of 2,000 people also shows how three-quarters of all respondents think advertisers should be investing more or the same in trusted journalism so they can continue to cover the big issues like the cost of living.

Of those surveyed who believe that without a free press the crisis would be much worse, six in 10 said that it would mean there would be no pressure on big businesses to keep costs down because people would be unaware of what competition was available.

Jo Allan, CEO, Newsworks, said: “This research demonstrates the significant role journalism plays in people’s lives, which is especially vital in these incredibly difficult times.

“Trusted journalism helps provide people with a clear understanding of what is going on in the world, and how it affects them day-to-day. Quality journalism also offers vital information and advice while challenging the powerful by scrutinising every decision made.”

To coincide with the launch of the new research, Newsworks has been highlighting some of the helpful editorials that news brands are publishing to help readers navigate the cost of living crisis. From The Guardian’s Instagram stories on saving money during the global fuel shortage, to the Daily Express’s print spreads on efficient home gadgets, check out the piece here.