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Yesterday we kicked off our 2022 Media Business Course (MBC) at the Grand Hotel in Brighton!
MBC has firmly established itself as a key event for industry professionals and practitioners to gain insights, learn and develop from industry leaders and experts on how the media planning world operates. For the first time this year, MBC is addressed at practitioners with 4-5 years of experience, as a response to the results from the All In Census.
Day one started with introductions from our Co-Chairs Karen Stacey of Digital Cinema Media and David Wilding of Twitter. We then had the chance to listen to inspiring talks on client briefs and the importance of planning from our brilliant line-up of speakers, who included Clare Peters, Client Strategy & Comms Partner, Channel 4; Enyi Nwosu, Chief Strategy Officer, UM London; Richard Huntington, Chief Strategy Officer, Saatchi & Saatchi; Rory Sutherland, Vice Chairman, Ogilvy and our very own Commercial Director and Inclusion Lead, Sharon Lloyd–Barnes, who led a fantastic panel on the importance of inclusion in strategic planning.
Want to get an inside look? Check out the photos from day one below. You can also view the photos from day two here.
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