The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Preparing for No-deal Brexit: Temporary Exports

/ October 16th 2020 / Konrad Shek
Brexit and Trade Policy


As things stand, there is still a high risk that the UK will leave the EU on 31 October 2019 without a deal.

Temporarily moving high value equipment for filming on site or taking promotional material for a trade show from the UK to another country is considered a temporary export. At the moment there is no restriction on the temporary export of goods within the EU, unless it belongs to a controlled or sensitive category group. But after the UK leaves the EU, this may no longer be the case.

Temporary Exports

This advice applies to anyone needing to temporarily export goods from the UK for business reasons above a certain value such as

  • Commercial samples to show at trade fairs or sales meetings
  • Publicity materials
  • Recorded film and audio
  • Professional equipment you need for work like laptops, cameras or sound equipment
  • Goods for educational, scientific or cultural purposes
  • Personal effects and sporting goods

Most countries around the world have a limit on the value of goods you can bring in for free. Hence, applying for an ATA Carnet maybe the best route for you to temporarily export your goods. Without an ATA Carnet, it would be necessary to go through each country’s customs procedures and may require lodging a temporary import bond.

ATA Carnets are usable in 78 countries and allow movement of the goods shown on the Carnet as many times as required within a 12-month period to any destination applied for. Note that goods being sent to Taiwan require a Taiwan Carnet.

Each country has its own rules about what goods you can bring in with an ATA Carnet so please check with the issuer in the country you’re exporting to.

ATA Carnet

You can apply for an ATA Carnet either online or by post. If you’re using a freight forwarder, they will usually fill this in for you.

ATA carnets are issued by Chambers of Commerce or similar issuing associations that are approved by the customs authorities in the country where they operate.

In the UK ATA carnets for goods to be temporarily exported from the UK can be bought from the London Chamber of Commerce and Industry and its offices in:

the City of London


Hounslow (Middlesex)

They can also be bought from the following Chambers of Commerce:





Dorset (Poole)






Newcastle upon Tyne (Durham)






Thames Valley

Further Information

Regularly check the GOV.UK website for updates. If you need more information about your obligations and what you need to do to comply, we recommend seeking legal advice.

In the meantime, if you have any further questions, please email

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