The climate action round-up from UK advertising’s Ad Net Zero Team

Welcome to our regular round-ups of climate action news through the lens of the UK advertising industry’s climate initiative, Ad Net Zero.

We take a look at climate-related news and opinions from within our industry and also the big things for advertising professionals to consider about how the work they produce can make a positive contribution to climate action. For more on Ad Net Zero, check out our Climate Action page.

National news brands join Ad Net Zero initiative

Newsworks will coordinate the cross-industry group including Mail Metro Media, The Evening Standard, The Independent, News UK, Reach, Telegraph Media Group, the Guardian and the News Media Association.

Global e-commerce is booming, but are consumers happy with the environmental costs?

Over a third (37%) of shoppers now base their buying decisions on retailers’ ethical and sustainability policies, while 67% consumers claim to care more about the environmental impact of the goods they buy today than they did five years ago.

COP26: Why advertising needs to pay attention – and act

All companies within the marketing space need to be actively involved. Not just to ensure that they are doing and saying the right things within the communication space, but fundamentally as businesses that they are taking the right steps to be compliant and sustainable.

ITV remixes shows for ads promoting sustainable changes

‘Masked Singer’ and ‘Love Island’ appear in the behaviour changing campaign that marks COP26.

4 tips for communicating sustainability initiatives to a global audience

Define ESG internally, improve authenticity, make data digestible and simplify complex topics.

Ebay inspires sustainable shopping behaviour in new ad

“When you buy a thing, sell a thing…” campaign has been created by McCann London.

CIM study: 49% of marketers weary of sustainability ads amid “greenwashing” backlash

The Chartered Institute of Marketing has provided fresh insight into the quandary faced by UK marketers seeking to promote their sustainability credentials, with half fearing that they will be tarred with the ‘greenwashing’ brush.

Wagamama unleashes Dinosaur Vegamama on the world to launch plant-based mission

To celebrate wagamama becoming the UK’s first high street restaurant to make 50% of its menu plant-based, Uncommon has launched a new campaign featuring a colossal rubber dinosaur who’s hungry for vengeance, angry at the state of our world.

Google ads bans climate misinformation

New monetization policy will prohibit content contradicting “scientific consensus”.

Climate change: has the media industry taken it seriously enough in recent years?

The global Deloitte survey of millennials and Gen Zers in 2021 found around 60% of those surveyed feared business’ pledges to stop climate change and help the environment will be less of a priority now, given the problems posed by the pandemic and other developments over the last year.