The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Advertising in the Media 1.12.23

/ December 1st 2023
Industry News

Creative Side Hustles And Mental Health – The Winning Speeches At IPA’s Speaker Cup 2023

Beni De Makoso from Ear To The Ground won the cup for his agency while Charlotte Ingle from The&Partnership was the runner up and our very own Policy and Government Affairs Manager, Will Lane came third!

Ad of the Day: Poetic postie narrates Royal Mail’s busy festive period

The spot was created by ad agency AMV BBDO. It highlights the warmth and humanity between posties and customers.

Mail Metro Media rated best media owner to work with

Media Leader reports that Mail Metro Media has been rated the best media owner to work with.

‘Blind spots’ revealed as UK’s top firms have women in just one in five commercial roles

Largest 350 listed firms ‘making glacial progress’ to remove barriers to women at work, says Pipeline gender parity study.

Palooza review: ITV puts commercial ‘pole position’ in tough market

ITV’s annual upfronts wanted to communicate the broadcaster ‘gets it’ by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.

AI Briefing: With OpenAI in the spotlight, others release their own new AI models

Although last week was largely overshadowed by all the drama around OpenAI, it was also a big week for some of the startup’s key rivals and partners.

Peter Field: ‘Any sensible marketer would be crazy to walk away from TV’

Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.

Christmas Elves Let Loose in TUI’s First Ever Festive Ad

Leo Burnett campaign celebrates an untold story of what happens when the elves finish their Christmas duties.

Charlie’s Bar, Fermanagh, ‘blown away’ by Christmas ad response

Charlie’s Bar in Enniskillen, County Fermanagh, posted a video on Saturday and it has already racked up millions of views on social media.

Christmas 2023 round-up: Watch all the festive ads

Campaign rounds up the latest festive ads.

ChatGPT turns a year old, marking a major milestone for generative AI

Yesterday marked the first anniversary since OpenAI debuted ChatGPT, capping a transformative year as countless companies and everyday users experienced the rewards and risks of generative AI.

Dove Creates Coding Guide To Boost Hair Representation In Gaming

The ‘Code My Crown’ project was developed by the Unilever brand, Edelman UK and the Open Source Afro Hair Library.

Google makes trio of appointments to UK ad leadership team

Moves follow the announcement of Carl Read as director of agencies and partners in the UK and Ireland.

Dentsu appoints global chief strategy officer for media

Hamish Kinniburgh, former global chief consultancy officer of IPG Mediabrands, has been appointed global chief strategy and consultancy officer, media at Dentsu.

M&C Saatchi restructure: UK agencies combine as ‘super-group’

Changes include departure of Sport & Entertainment chiefs, who have resigned.

Newsworks Awards 2023: Bicycle London wins Chair’s Award for Sarson’s campaign

Bicycle London took home the coveted Chair’s Award at last night’s Newsworks Awards for its stand out Sarson’s cover wrap rallying readers to help save the great British chip shop.#

ASA bans Alton Towers’ ‘misleading’ Rainy Day Guarantee ad

The ad did not specify that the Rainy Day Guarantee would come into play only after one continuous hour of rain.

Burger King Hijacks Two Cult Classics In Christmas Campaign

Created by BBH, the OOH and radio campaigns were designed intentionally to break after all the headline-grabbing Christmas spots.

Bulldog Asks Nation To Avoid Pointless Gifts This Christmas

The radio, podcast and D/OOH campaign was launched with the help of VCCP Media.

Leo Burnett appoints Mark Elwood as UK CCO

He takes over in the UK from Chaka Sobhani as she joins DDB Worldwide.

Havas appoints two CEOs to boost customer experience

David MacMillan heads up Havas CX Helia and Dominique Bergantino leads Inviqa.