UK Advertising Exports Group Launches Special Programme for International Trade Week

How to grow your international revenue: major focus for UK Government’s week-long exports campaign

London, 17 October, 2023: The UK Advertising Exports Group (UKAEG) will deliver a special programme of events for the Department for Business and Trade’s (DBT) International Trade Week which runs from November 6-9. The programme continues UKAEG’s partnership with DBT to support the industry’s global new business drive, showcase its role in the UK’s wider export strategy and the role of creatively impactful advertising and marketing communications in a brand’s international strategy. Companies from across UK advertising can participate in activities designed to help businesses, large or small, maximise their growth potential in international markets.

International Trade Week is the biggest export event of the year for the Department for Business and Trade, run to encourage all kinds of businesses from across the economy develop international revenue streams. Latest figures show UK advertising and marketing services exported £15 billion worth of services to international clients in 2021, a growth of 32.5% on the previous year, underlining the UK’s position as a world class hub for advertising. UKAEG is urging all companies from the UK advertising and marketing sector to engage with the programme and explore ways to grow their businesses internationally.

The UKAEG programme comprises:

• Unlocking Success in the US: A Masterclass in Making a Big Impact – 3pm on Monday 6 November
  Discover the secrets to building a successful reputation and making a big impact in the US market. Join for a masterclass where successful entrepreneurs and agency leaders will share their invaluable experiences, practical advice, and insider tips.
• Things I Wish I’d known… USA, Europe, Australia and New Zealand featuring UKAEG members Crowd – on Monday 6 November (In person)
  A one-day event that provides an opportunity to engage with and learn from a panel of experts, who share their insightful reflections on business exporting experiences in each market.
• How To Take Your Business To The Next Level At SXSW – 5pm on Tuesday 7 November
  An exclusive interview with Hugh Forrest, Co-President and Chief Programming Officer for South by Southwest fresh from the first SXSW Sydney to find out how to equip your business with the tools and knowledge needed to make the most of your time (and money) at this dynamic festival.
• Transatlantic Triumph: Next Level success in the USA – 5pm on Wednesday 8 November
  An exclusive discussion that will delve into the successful collaboration between the Fox Broadcasting Company and Coffee & TV and gain insights and actionable tips – equipping you with knowledge to take your business to the next level in the USA.
• How to win at Cannes Lions – 9am on Thursday 9 November
  An exclusive leaders’ session designed to give you the tools, strategies, and expertise you need to not just win, but thrive and expand your business on the global stage.
• Your Brand in their Hands – 2.30pm on Thursday 9 November
  Your brand is more than just a logo! Discover how tangible, branded merchandise and digital innovations can extend your brand’s reach.
• Growth through reinvention – 3pm on Thursday 9 November – hosted by UKAEG member Croud.
  Hear from Compare the Market, Hyperoptic, NEUE Water, Pivotal Consulting and Croud on how to continually identify and seize opportunities for global growth.

Aisling Conlon, International Trade Director, Advertising Association, said: “These sessions demonstrate how our industry is driving economic growth through exports. Whether you’re a small start-up or a large corporation, we’ll equip you with the knowledge and opportunities to unlock your global growth potential.”

Sign up for the events here and find out more about International Trade Week here.