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Reports

2025

Advertising Pays 2025 – Powering the UK’s Changing Economy

All In: 2025 Key Findings

Is Advertising Bad for the Planet?

The Global Media Sustainability Framework v1.2

The Hybrid Era in Adland: 10 Key Questions Answered

Unlocking Apprenticeships to Drive Growth

2024

Ad Net Zero Progress Report 2024

Advertising and AI: Showcasing Applications and Responsible Use

The Social Contribution of UK Advertising

The Value of Trust: Why Trust in Advertising Matters

What Does Creativity Mean in Advertising?

2023

Does Advertising Grow Markets?

Does Advertising Increase Consumer Prices?

Investing In Our Talent’s Future

Hybrid Working in the Advertising Industry

UK Advertising Exports Report 2023

UK Advertising Exports Report 2022

Rebuilding Public Trust in UK Advertising

UK Advertising Exports Report 2021

Advertising Pays: UK Advertising’s Social Contribution

UK Advertising Exports Report 2020

Advertising Pays 7: UK Advertising’s Digital Revolution

Arresting the Decline of Public Trust in Advertising

The Challenge of Childhood Obesity: The Advertising Industry’s Perspective

UK Advertising Exports Report 2019

Advertising Pays 6: World Class Talent, World Class Advertising

Advertising Pays 5: How Advertising Fuels the Scottish Economy

Does Advertising Grow Markets?

Does Advertising Increase Consumer Prices?

How Does Advertising Affect Innovation, Quality and Consumer Choice?

How Does Advertising Work?

Is Advertising a Barrier to Market Entry?

What is Advertising?

Advertising Pays 4: Export Value and Global Impact

Picture of Health?

State of the Nation: Understanding Perceptions of Advertising

Advertising Pays 3: The Value of Advertising to the UK’s Culture, Media and Sport

Advertising Pays 2: How Advertising Can Unlock UK Growth Potential

A Whole Picture: How Advertising Portrays a Diverse Britain

Advertising Pays 1: How Advertising Fuels the UK Economy

Pretty as a Picture