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OUR GLOBAL SUMMIT
Ad Net Zero celebrated its first anniversary by hosting a Global Summit alongside COP26 in Glasgow this week – as the world’s leaders gathered to look at measures needed to tackle the challenge of climate change so did the marketing industry! The Summit was jam-packed with informative and inspiring thought leadership sessions and practical workshops
and much more.
Over 2,000 ad professionals came together to discuss how the advertising industry can contribute to positive climate action. The Summit was captured by the media: our CEO Stephen Woodford discussed how advertising has the power to stimulate the behaviour changes needed for consumers to switch to more sustainable ways of living with WARC. The Ad Net Zero initiative was featured in Campaign, Marketing Week, The Drum to name a few!
To catch up with all the content from the Ad Net Zero Summit, visit our YouTube page from November 8.
10 THINGS TO TAKE AWAY
We created a list of ten things to further your learning following the Ad Net Zero Summit. Take a sneak peak at three of them below!
1.Register for the Ad Net Zero training. Our newly-launched Essentials Certificate will help you understand the climate crisis and the actions to achieve net zero emissions from the development, production and media placement of advertising by 2030.
2. Calculate your production company’s carbon with AdGreen, which offers the advertising production community the tools to measure and reduce carbon footprint. They want to offer free help to anyone who wants it, funded by a small voluntary levy on production spend.
3.Make use of the media charter, which was created by agency members of the IPA Media Futures Group. It provides media agencies with the tools and resources to support their transition to a zero-carbon future.
View the full list here.
FROM #ADMATTERS TO #JOURNALISMMATTERS
Two thirds of people look to news brands for information on the climate emergency, says the latest Newsworks research to mark the NMA’s #JournalismMatters week. Here’s how Ad Net Zero supporters in the news media have been busy marking COP26 in their coverage and campaigns.
The Times and Sunday Times have launched a £1m advertising fund for sustainability SMEs and charities called The Times Earth Ad Fund. On finance day on Wednesday, the FT made all its COP26 coverage free to read to “give new readers the perspective to understand events at the summit”.
Lastly, Sky Media launched its Net Zero Carbon Ad Break, featuring winners of Sky’s £2 million advertising fund including Here We Flo, OLIO, OVO Energy, Pura and Path Financial. And did you know these ads were all produced following best practice advice from our very own AdGreen programme!
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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