Ad Matters 15.07.22

A SUMMER NIGHT’S DREAM

We held our President’s Reception last night on the sunny rooftops of IPG Mediabrands, overlooking the majestic Old Bailey and St Paul’s Cathedral. It was a wonderful occasion to thank our members in our first in-person reception since before the pandemic.

Our President Alessandra Bellini gave an overview of recent milestones, including the global expansion of our sustainability programme, Ad Net Zero; the new actions and champions of our inclusion initiative, All In, as well as giving a nod to future ambitions. As we prepare to map out the AA’s three-year strategy, we’re putting a lot of focus into talent and how we can retain our future leaders.

Alessandra also spoke about the recent UK-wide rollout of the ASA’s public trust in advertising opinion-former campaign as another continued focus – adding that trust is a pillar of the industry’s future.

Our successes in Cannes Lions were also on display, with an inspiring speech from Rupert Daniels, Director of Digital, Education, Creative, Consumer and Sports at the Department for International Trade. How we can continue to sell UK creativity around the world and build on our brilliant base of £11.7bn worth of advertising exports will be the next piece of the jigsaw.

It was fantastic to be back in-person with our members and colleagues to celebrate our successes and pave a route for what’s next. Cheers and happy summer!

LIONESSES OFF TO A ROARING START!

It’s fantastic to see the country host the Women’s Euro 2022 championships and really get behind the women’s national football team as they compete in the tournament. So far, the Lionesses have won both of their opening games in Group A, confirming their place in the quarter finals after a 1-0 win over Austria and an emphatic 8-0 victory against Norway.

Ads in the run-up and during the tournament so far have focused on empowering, inspiring and encouraging women to get involved with the tournament and the sport. The campaigns are helping to unlock the potential of women’s football across the nation by driving interest and excitement. It’s coming home!

Some of the world’s biggest brands have sponsored this year’s tournament, which is the 13th edition of the Women’s Euros. The extra eyes on this year’s competition and with the games being hosted in England will undoubtedly help to grow the sport in all aspects, whilst also inspiring women to take up football across the nation.

Head here for the full write-up as we explore some of the ads we love: from EE’s ‘Hope United’ campaign to Nike’s ‘Never settle, never done’ and LinkedIn’s, ‘Follow in her footsteps’.

THE GOVERNMENT’S GREEN AGENDA

This week we put our name to an open letter calling on Tory leadership candidates to maintain UK progress on tackling climate change. As the home of Ad Net Zero, we feel our country’s sustainability targets are critical for all businesses.

“The UK has a huge opportunity on the world stage to show real leadership in the transition to a net zero economy,” our CEO Stephen Woodford said. Read the full letter here.

AD NET ZERO IS HIRING!

We’re excited to be expanding our Ad Net Zero team so we’re looking for a Certification Manager.

They will be responsible for managing and implementing the Ad Net Zero certification standard for the supporters of the programme. The certification will be an industry-first gold standard, measuring the progress supporters are making across the Ad Net Zero 5-Point Action Plan. Initially, this will be full-time, 12-month fixed-term contract role with a view to a permanent role on a longer-term basis.

Head here for the full job spec and be sure to send your applications in by 28 July.

COMMS CALLING

We are holding our half-yearly Comms Leaders Meeting on Thursday 21 July at 4pm in our offices on Berners Street. It will be great to welcome our comms colleagues from across the industry membership so we can update everyone on our plans for rest of the year, and how you can get involved.

If you’re a comms leader missing the invite and would like to come along, drop us a line!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media. Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’