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Business: adam&eveDDB
Client: Temptations, Mars Petcare
adam&eveDDB began its partnership with Mars Petcare Temptations in the US in 2015 and has built a powerful working relationship which transcends time zones, distance and cultures.
Immersed in all aspects of the Mars business philosophy, the relationship has grown from its social media foundations to one which spans consumer behaviour, and creative insight, to new product development. Nowhere is this better showcased than the 2019 omnichannel Temptations Holiday campaign that started with product and engaged consumers all the way to purchase.
adam&eveDDB’s creativity and strategic nous, enabled them to create a strong and distinct holiday Temptations campaign that stood out, not only in one of the most competitive categories, but also the most crowded time of the year driving the highest sales period in history for the brand. They leveraged the Temptations brand platform “All It Takes Is A Shake” to demonstrate the sheer irresistibility of product and find a genuine role for the brand, resulting in the strongest ever sales period and in some of the most proven and effective communications materials the business has made to date.
The campaign will evolve for Holiday 2020 to incorporate significant online retail partners and bigger, more experiential and experimental ways as confidence in adam&eveDDB’s creative, in their ambition and in their partnership grows and grows.
This case study is featured in our UK Advertising Exports Report, which you can download here.
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