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A reputation for the best creative talent, innovation & ideas

/ March 19th 2020

The UK is one of the world’s leading creative hubs, with a world-renowned reputation for the best creative talent, innovation and ideas. Our rich cultural heritage and cutting-edge creative firms lie at the very heart of our international success.

The UK’s creative sector now contributes more than £100bn to the UK economy and the track record over the last few years has been strong, with exports in goods from the sector worth £13.5bn in 2017 and services exports £35.6bn the following year.

The government’s International Strategy for the Creative Industries has an ambitious target to increase creative exports by 50 per cent by 2023 and significantly increase the number of exporting creative businesses across the UK. Doing so will be essential to driving continued prosperity to regions and nations across the UK.

The advertising sector is helping to lead the way in achieving this target, with one of highest rates of growth in service exports across the creative sector in 2018. These figures are only set to grow as we seek to secure ambitious free-trade agreements with other countries.

Looking ahead, our focus will be working with you to continue:

  • supporting exports and investment to ensure UK companies: maintain their market share in EU markets and substantially grow their exports to markets outside the EU. 
  • promoting our trade policy, both through our future relationship with the EU and future free-trade agreements with other markets such as the US, Australia, New Zealand and Japan.
  • helping UK companies contribute to the low carbon agenda and the UK’s net zero emissions target by 2050.

We will work in partnership to deliver our trade plan to ensure it is focussed and effective – with DIT teams in the UK and globally working closely with the leading trade associations that represent our sectors.

My team and I are looking forward to working with the advertising industry to deliver this transformational agenda.

Graham Stuart MP, Minister for Exports

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