EXPORT case study: Madam Films

Business: Madam Films

Client: JWT Cairo

The English Premier League is home to some of the greatest international football players and clubs that are revered all around the world. As brand ambassadors in their home territories, the players and their clubs combine football with the advertising commitments that come with their sponsorship. The schedules are tight and demanding, requiring the highest level of production expertise. Madam Films provides on the ground production support for clients shooting throughout the UK and is a regular production partner to agencies and brands shooting productions with international A-List sport personalities.

One such example is for JWT Cairo, whose clients include Vodafone & Alex Bank, both of whom count Liverpool FC striker Mo Salah as brand ambassador. Madam Films’ relationship with JWT as a trusted production partner has seen them work across a number of commercial productions for their clients, shooting with Salah in and around Liverpool locations including at the home of Liverpool FC, Anfield. Madam Films is recognised for their experience in this important skill of working with celebrity talent, their management, sponsors and clubs that defines the smooth running of a high pressure and time restricted production. The significance of providing an exceptional production service cannot be underestimated when working at this level and the successes of the campaigns in Egypt are testament to the collaborative spirit between Madam and their overseas clients.

This case study is featured in our UK Advertising Exports Report, which you can download here.