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It’s official! The dates are set for for the Ad Net Zero Global Summit. This unique event, made possible through your support, will run as an online event during the period when the UK hosts COP26. We want to create a moment to bring the international advertising community together to discuss our industry’s role in tackling the climate emergency and properly mark the one-year anniversary of Ad Net Zero.
The Summit will be free to attend for all UK and international advertising professionals so this is our moment to invite everyone we know to talk about the changes we need to make as advertising professionals to help the world tackle this global emergency.
Behind the scenes, the content programme is fast developing and thank you to all those who have submitted proposals already. If you wish to submit a proposal, please send this to events@adassoc.org.uk by the 2nd of August.
This month we are delighted to welcome publishers of Campaign, Haymarket, Hearst and WeAre8.
Haymarket is a global, specialist media and information business which creates award-winning specialist content for international audiences. Its portfolio includes the advertising industry’s leading publication, Campaign.
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks, television stations, newspapers and magazines.
WeAre8 is a trusted global marketplace, that utilizes a powerful data engine, to enable brands to reward and value people for their time.
74 different organisations are now Ad Net Zero supporters, with many of them engaged in one or more of our Working Groups, providing fantastic support and insights. You can check the full list of supporters here and if you know of a business you think should join, let us know!
We weren’t expecting this but what a lovely surprise! Ad Net Zero has been shortlisted for the Net Zero Strategy of the Year in the Business Green Leaders Awards.
Further information about the awards and the shortlisted initiatives are here. The awards ceremony takes place on the 22nd of September. Fingers crossed! This is an accolade we can all share.
Firstly, Ad Net Zero has been featured in an article about how advertising can support the government’s ambitions to build a net zero economy in The House Magazine, which is Westminster’s inhouse magazine and a must-read for MPs and policy decision makers. Read what our Director of Communications, Matt Bourn, had to say here.
Why COP26 is our best chance for a greener future
Alok Sharma talks about how the issue of climate change has moved from the margins to the mainstream.
ESG can give agencies the competitive edge, IPA research says
Results reveal it can be a valuable differentiator to clients choosing an agency.
IPA urges agencies to demonstrate ESG values for competitive edge
Demonstrating Environmental, Social and Governance (ESG) values and actions to brands could give agencies a marginal gain over their competitors.
WPP’s Mark Read on ESG and turning down clients who don’t ‘do the right thing’
WPP’s Mark Read talks about how ‘responsible marketing’ is becoming more important for attracting talent and clients.
McCann debuts sustainability department to meet growing demands of talent and clients
To formally fund and drive forward McCann Worldgroup’s sustainability agenda, the global agency has launched its first sustainability department. Jaclyn Kaminski will lead the charge, working to grow the agency’s efforts to meet the needs of clients – as well as lure top talent.
New vanish ad to fight clothing waste
Havas London has launched a fresh advertising campaign for Vanish, focused around a powerful message with universal appeal – “Rewear” – that places the brand as a sustainability champion.
PUTTING CLIMATE SECURITY AT THE HEART OF HUMANITARIAN INTERVENTION – 9th August
Conventional evaluations and indexes that measure the extent and quality of peace more often than not fail to embrace the role that climate can play in insecurity and instability.
The speakers will aim to correct this imbalance by developing indicators and measurements that are sensitive to climate and conflict.
Click here for more.
UNDERSTANDING MITIGATION IN THE CLIMATE SECURITY NEXUS – 26th August
How climate mitigation efforts relate to peace and security are poorly understood: adaptation and mitigation interventions may simultaneously increase and decrease security for different people.
The speakers will aim to correct this imbalance by exploring how climate science can contribute to mitigation and adaptation policies and solutions in climate-vulnerable regions, globally.
Click here for more.
To find out more about Ad Net Zero and how to become a supporter, visit our Ad Net Zero hub here.
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