The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Export Case Study: Nexus Studios

/ April 10th 2020
Exports and International Trade

Business: Nexus Studios

Client: Samsung/AT&T 

Collaborating with visionary brands, Nexus Studios are leading the way in exploiting the future potential of AR. Nexus Studios Founder & Executive Creative Director Chris O’Reilly explains AR as: “a magical layer that enables sleeping buildings to wake up and imaginary creatures to believably roam the streets. More than stories, these are worlds we will be able to experience, intertwined with our own, and at any moment powered by new technologies and our imagination.”

In a recent collaboration with Samsung and AT&T, Nexus Studios transformed the renowned AT&T Stadium into the world’s first 5G enabled stadium and the world’s first ARCloud Ready venue, setting the precedent for bringing engaging digital content into real world locations like never before.

Users of Samsung’s 5G-ready phones were able to stream huge holograms of Dallas Cowboys players; take AR selfies with their idols; access live AR stats and scoreboards during the game and even play an AR game that has Cowboys players facing off against robots during half-time. The project brought fans closer to the action, built brand resonance with Samsung and AT&T as leaders in 5G and launched the Dallas Cowboys NFL season in unforgettable fashion.

This case study is featured in our UK Advertising Exports Report, which you can download here.

Related Articles View More