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Business: Talent Republic
Client: Grupo Lala
Challenge:
Lala, Mexico’s largest dairy brand, was keen to work with a respected international actor to promote their patented lactose free ‘super’ milk range, Lala 100, ‘for the heroes of today.’
What Talent Republic delivered:
Within five weeks of being briefed, the campaign had been shot in Boston with US actor Chris Evans, best known for his role as Marvel character, Captain America.
Talent Republic cast, secured and managed all Talent related aspects from concept to completion, including handling all negotiations, drafting contractual agreements and advising and helping manage costs across every aspect from SAG, travel, accommodation, security, publicist and glam.
Through the line media usage covered TV, Cinema, Print, Out Of Home, Digital and Social.
The Results:
The campaign garnered more than one billion digital impressions, increased sales by 60% vs the monthly 2018 average and, within a month of the launch, saw an increase of over +1pp of market share.
The partnership was also mentioned in over 200 media outlets, resulting in Lala 100 winning Best Marketing Strategy 2019 in Mexico.
Talent Republic:
Talent Republic are the leading independent A-list Talent brokering consultancy in Europe, delivering fully integrated celebrity-led marketing campaigns across the globe. Their international reach spans the most high-profile names in Film, TV, Music, Fashion and Sports, as well as influencers and rising stars.
Working in tandem with brand and agency clients, the company thinks creatively and strategically to identify and secure the perfect A-List Talent for each and every brief.
This work covers in-vision endorsements, voiceovers, personal appearances, event attendance, PR activity and bespoke social media planning and implementation.
Through their affiliation with Born Licensing they are also able to licence entertainment-based IP for characters and clips from film & television, animation, toys & games, famous icons, emojis, video games, viral videos, publishing, theatre and more.
This case study is featured in our UK Advertising Exports Report, which you can download here.
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