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To launch the newest model of their flagship product, Ford Motor Company turned to full-service, global production house, Chrome Productions. From the development of a compelling narrative, to production in remote desert locations, and post-production under a pressurised deadline – it proved to be one of Chrome’s most ambitious undertakings to date.
On 3 February, almost 12K viewers sat in the waiting room for the latest Ford YouTube Premiere – having heard rumblings of what to expect both of the truck and the iconic Metallica track that accompanied it. Just 2 weeks later, the 2 ½ minute film set to “Enter Sandman”, has captured the attention of the motor world having trended on YouTube for the 4 days following its premiere and racking up almost 1 million views, and climbing.
“Chrome’s vision, storytelling, and choice of soundtrack created a heart-pounding and memorable film that exceeded all expectations.” said Ford’s Karl Henkel.
Directed by Scott Weintrob (Netflix’s Fastest Car) alongside DoP Khalid Mohtaseb (Amazon Studios’ Uncle Frank), the piece was filmed in the remote Southern California desert with a crew of just under 60 – operating under strict COVID-19 restrictions. The innovative production used photosonics, adapted racing drones, and included the off-road cinematographic first of mounting a camera crane onto the hero car to get unique 360° selfie-style shots. Chrome united its global team to marry a U.S. production with a simultaneous edit in the U.K. – stretching daylight to meet the client’s premiere deadline.
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