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Welcome to our regular round-ups of climate action news through the lens of the UK advertising industry’s climate initiative, Ad Net Zero.
We take a look at climate-related news and opinions from within our industry and also the big things for advertising professionals to consider about how the work they produce can make a positive contribution to climate action. For more on Ad Net Zero, check out our Climate Action page.
AdGreen ran a special event to mark Earth Day 2021 showing how to make your next ad production more sustainable – you can watch it back here.
The UK advertising market is on course to achieve the strongest recovery of any major global market this year, according to research from the Advertising Association and WARC.
These brands are seizing the opportunity to encourage consumers to live more sustainably.
Holding company used Earth Day as platform to make announcement on commitments.
Marketers are less advanced on sustainability than their businesses, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
Marketers encouraged to sign up to “climate charter” and help businesses reduce carbon footprint.
Green The Bid co-founder Jessie Nagel and The Root’s Ariel Leon Isacovitch on nurturing supportive community to make sustainable production a global standard.
Outdoor brand Patagonia is continuing its mission to keep its customers eco-conscious through its latest environmental campaign, ‘We the Power’, which encourages citizens to imagine a new energy system that is local, community-owned, renewable, and rooted in bringing social and economic benefits to local communities.
Six activists talk up jeans brand’s sustainability credentials.
Juggling agendas, managing time zones and creating shared experiences can be aided by technology.
Posterscope and MediaCo recently announced the launch of the 100% recycled paper in their advertising for the first time in the UK.
What can be done to further minimise the experience industry’s impact on the environment during this transformative time?
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