The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

The Climate Action Round-Up From UK Advertising’s Ad Net Zero Team

/ May 5th 2021 / Matt Bourn
Climate Action News & Opinions

Welcome to our regular round-ups of climate action news through the lens of the UK advertising industry’s climate initiative, Ad Net Zero.

We take a look at climate-related news and opinions from within our industry and also the big things for advertising professionals to consider about how the work they produce can make a positive contribution to climate action. For more on Ad Net Zero, check out our Climate Action page.

Missed Mission: Zero? Watch The Video Here.

AdGreen ran a special event to mark Earth Day 2021 showing how to make your next ad production more sustainable – you can watch it back here.

UK advertising market poised for a strong rebound in 2021.

The UK advertising market is on course to achieve the strongest recovery of any major global market this year, according to research from the Advertising Association and WARC.

Earth Day 2021: Brands from P&G to Apple take action on climate change.

These brands are seizing the opportunity to encourage consumers to live more sustainably.

WPP’s Mark Read calls for “collaborative effort” on net zero and sets 2021 target.

Holding company used Earth Day as platform to make announcement on commitments.

Marketing “lags” corporate progress on sustainability.

Marketers are less advanced on sustainability than their businesses, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.

Iris unveils policy to incentivise clients to fight against climate change.

Marketers encouraged to sign up to “climate charter” and help businesses reduce carbon footprint.

Earth Day: Why it’s time to green the bid.

Green The Bid co-founder Jessie Nagel and The Root’s Ariel Leon Isacovitch on nurturing supportive community to make sustainable production a global standard.

Patagonia wants to start a community-led energy revolution in the UK.

Outdoor brand Patagonia is continuing its mission to keep its customers eco-conscious through its latest environmental campaign, ‘We the Power’, which encourages citizens to imagine a new energy system that is local, community-owned, renewable, and rooted in bringing social and economic benefits to local communities.

Levi’s “buy better” global campaign enlists Marcus Rashford.

Six activists talk up jeans brand’s sustainability credentials.

Crossing the divide: How hybrid events can unite physical and virtual events.

Juggling agendas, managing time zones and creating shared experiences can be aided by technology.

Nestle becomes first UK advertiser to use recycled paper in OOH advertising.

Posterscope and MediaCo recently announced the launch of the 100% recycled paper in their advertising for the first time in the UK.

Can we operate sustainably as in-person experiences return?

What can be done to further minimise the experience industry’s impact on the environment during this transformative time?

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