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Export case study: FX Digital

/ March 29th 2020
Exports and International Trade

Business: FX Digital

Client: Contiki

Contiki is a global travel brand that caters for 18-35 year olds. Looking to connect with their young and savvy audience through a new channel, Contiki sought out FX Digital’s experienced Voice skill development team to collaborate on their innovative Alexa Voice experience, Pack My Bags.

Through research into the best performing content on Contiki’s publisher site Six-Two, their marketing department highlighted the need for utility content to enrich traveller’s experiences. This led them to the realisation that there was customer demand for assistance and advice when packing for a trip.

Interested in pursuing the burgeoning world of Voice – a medium that is particularly popular with millennials, one of Contiki’s key demographics – Contiki approached FX Digital to build the Voice skill.

FX Digital developed a fun and interactive Voice skill that serves the needs of Contiki’s customers, utilising Voice flows that help consumers pack for Contiki’s most popular travel destinations.

Furthermore, FX Digital added a number of enhancements, including sonic branding; visual elements for use on Voice devices with screens; email integration, for users to receive their completed packing lists; and a bespoke CMS to allow for new destination-specific packing lists to be added.

Pack My Bags was unveiled at World Travel Market, the UK’s biggest travel trade show. The Voice skill was heralded for its unique approach and use of cutting-edge technology.

This case study is featured in our UK Advertising Exports Report, which you can download here.

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