Welcome to our regular round-ups of climate action news through the lens of the UK advertising industry’s climate initiative, Ad Net Zero.
We take a look at climate-related news and opinions from within our industry and also the big things for advertising professionals to consider about how the work they produce can make a positive contribution to climate action. For more on Ad Net Zero, check out our Climate Action page.
“The best time to plant a tree? Yesterday” Inside adland’s rapid efforts to turn sustainable
While the UK prepares to host a UN summit on climate change (COP26) in November, agencies and brands are accelerating efforts to reduce their carbon footprint as the climate crisis becomes business critical.
Carbon calculators and combatting greenwash: How will the advertising sector reach net-zero?
Edie explores how the advertising sector is collaborating to meet the milestone of reaching net-zero by 2030, while also spurring a wider culture change that informs the public on sustainable products and services.
The “carbon calculator” that will let agencies measure their CO2 footprint
AdGreen, the low-carbon arm of the Advertising Association, is to make its carbon calculator freely available to all in the UK advertising industry in September 2021.
Why 2021 could be a giant leap for sustainable advertising production
With AdGreen’s new resources guide, carbon calculator and an industry levy to fund it, this year could see a step change in how production views its carbon footprint.
Green list puts eco-friendly companies on the map
The growing companies powering Britain’s green economy have been mapped for the first time by the ScaleUp Institute and the research firm Beauhurst.
Why experience is the next creative frontier for hybrid events
Max Pinas, Creative Director at Dept, on why brands should merge physical and virtual experiences to create next-level events.