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Talent Republic worked with McCann London and a UK & Dutch-based client team from Just Eat to secure American rap icon Snoop Dogg as their first international brand ambassador.
McCann brought in Talent Republic at the end of 2019 to secure a global music Artist for their client Just Eat. The team wanted to tap into a newer, younger demographic while still entertaining existing customers. They not only wanted a campaign face but also a bespoke track incorporating the existing Just Eat mnemonic.
Global legend Snoop Dogg turned out to be the perfect partner.
The negotiation – led by Talent Republic – included music sync and delivery of the track and resulted in Just Eat’s most successful campaign ever – Did Somebody Say – billed in the advertising press as 2020’s ‘biggest collaboration’. Interest in the brand lifted by 59% with record levels of spontaneous awareness and unprecedented positive sentiment on social media channels (95%).
Harnessing the success of the Snoop campaign, Just Eat have since launched further iterations of the partnership in regional markets, which Talent Republic continued to negotiate. This has included work with McCann Australia and of course Doggy Dogg Christmas in the UK.
Q4 2020 marked the third consecutive quarter of order growth acceleration for Just Eat – growing by 58% – and brand sentiment is now at an all time high.
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