UK Advertising Spend

The Advertising Association/ WARC Expenditure Report is the most trusted source of advertising spend data. Every quarter, AA/WARC provides detailed spend figures by surveying all major media in the UK. The Report also includes comprehensive forecasts for the next two years, helping agencies, analysts, media owners and advertisers allocate budgets, analyse risks and make better-informed decisions based on reliable data.

Latest figures

Next report due April 2026

UK ad spend forecast to reach £12bn during this festive period

Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is expected...

UK adspend rose 8% to reach £10.6bn in Q1 2025

Total adspend forecast to increase by 6.8% to £45.4bn for FY2025.   London, July 29, 2025: The latest AA/WARC Expenditure Report...

Advertising Pays 2025

The latest in the Advertising Pays series of reports, which examine our industry’s economic and social contribution, has been launched at...

As a Front Foot member you will receive exclusive access to the Executive Summary of the AA/WARC Expenditure Reports each quarter.

In addition, Front Foot members receive a discount on subscriptions to access to the full AA/WARC Expenditure Report Hub. This will give you:

  • Comprehensive data and forecasts for all major UK media, updated quarterly
  • Interactive advertising spend dashboard – allowing users to customise datasets according to preference
  • Full access to all historical advertising spend data (back to 1982)
  • Ready-to-use charts and datasets by product sector, medium and format
  • Economic trends

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