Our Trust Working Group, established in 2018, aims to understand the drivers of public trust in advertising and help our industry to increase that trust. Thanks to the hard work of our industry thinktank, Credos, we have a much deeper understanding of trust in advertising and what drives it for people in the UK.
This section contains the latest updates and news on our work. Members can download reports that give them the tools and insight to drive trust in their advertising.
