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The advertising industry is committed to supporting the fight against childhood obesity and other health-related issues. Through support programmes like ‘Eat Them to Defeat Them’ and ‘The Daily Mile’ and collaborations with local councils our members directly fund and promote advertising initiatives which are proven to improve public health. These showcase the valuable role that advertising can play in supporting broader holistic, evidence-based policies which drive improvements in the health and wellbeing of the public at large.
The UK has some of the strictest rules in the world governing the advertising of food and drink labelled as ‘high fat, salt, and sugar’ (HFSS), particularly to children, and has done since 2007. This includes heavy restrictions on advertising around children’s television programmes and channels aimed at those under the age of 16.
We are working closely with the Government on their additional planned restrictions on HFSS advertising. In this section you will find information and resources outlining our position on this and related policy issues.
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