Economic Impact-News

Advertising Association marks centenary with call to double down on trust

Two of AA’s top award – the Mackintosh Medal – awarded for first time London, 6 May 2026: The Advertising Association (AA) celebrated its 100th anniversary at a Centenary Reception...

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Resources

News

AA/WARC updates advertising expenditure report to capture evolving UK media landscape and records £46.7bn media investment in 2025

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Understanding the Architecture of UK Advertising Investment

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Remarks on the Future Funding of the BBC

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AA comment on the budget 2025

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UK ad spend forecast to reach £12bn during this festive period

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Advertising at Party Conferences 2025

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Scottish Advertising Parliamentary Reception

Reports

Report: Unlocking Apprenticeships to Drive Growth

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News

UK Advertising Exports Group to deliver two high-impact trade missions next month

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AA comment on new Creative Industries Minister

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UK adspend rose 8% to reach £10.6bn in Q1 2025

Events

Welcoming the Creative Industries Sector Plan at our Parliamentary Reception

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UK Advertising returns from success in Cannes Lions to welcome Government investment

Information

Industry Agreement on Less Healthy Foods

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UK Advertising returns to Cannes Lions with Government-backed trade mission

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New report shows UK economic growth and jobs powered by advertising investment

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UK Advertising records £42.6bn spend in 2024

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Joint comment responding to Health Minister’s statement on brand advertising

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AA comment on US announcement on global tariffs

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AA response to DCMS Minister’s speech at LEAD 2025

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UK ad spend rose 9.7% to £10.6bn in Q3 2024

Events

New APPG launches to advocate for the advertising industry

Review

AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

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News

Spend in the battle of the festive ads to reach £10.5bn

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UK Advertising reports £10bn spend in Q2 2024

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AA comment on the Autumn Budget

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AA statement on the UK’s Industrial Strategy

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UK Advertising Forms Official Partnership with Saudi Arabia’s Athar Festival

At the Heart of Party Conferences Season 2024

Resource

How does advertising power responsible growth?

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Representing Advertising at the Lib Dem Party Conference

AA reacts to Scottish Government halt on public service advertising

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AA response to the King’s Speech

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Footy Fever: A Golden Opportunity for Advertisers

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AA Responds to Cabinet Appointments

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AA Responds to 2024 General Election Result

Resource

Election Guide

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UK Advertising releases new exports figure

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AA Responds to UK General Election News

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UK Advertising Reports £36.6BN Spend in 2023

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AA Statement on Labour’s Creative Education Pledge

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New Book Calls for Advertising to Help Accelerate the Sustainable Economy

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AA response to Gordon Brown’s speech at LEAD

AA statement on Sir Chris Bryant MP speaking at LEAD

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AA response to Culture Secretary’s speech at LEAD

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AA response to CBI speech at LEAD

Review

AA publishes 2023 Annual Review

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News

UK Ad Spend up 15.9% in Q3 2023 to £9.6BN

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Joint statement on behalf of the Advertising Association, IAB UK, IPA & ISBA

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Record £9.5bn to be Spent During Christmas Advertising Season

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UK Advertising Exports reached £15.6bn in 2022

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UK Ad Market Avoids Contraction in Q2 2023 through Growth in Online Channels

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UK Advertising Exports Group Launches Special Programme for International Trade Week

Making The Case For Advertising’s Economic and Social Contribution at the Labour Party Conference

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Championing the Creative Industries at the Conservative Party Conference

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UK Adspend Flat in Q1 with Slight Uplift in Outlook for 2023

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AA Comment on the Government’s Response to the Online Advertising Programme

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UK Advertising Industry Urged to Build on SXSW and Cannes Lions Successes

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Showcasing Advertising and the Economy at our Parliamentary Reception

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UK Government and UK Advertising Industry Launch Cannes Lions 2023 Showcase

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UK ad spend grew 8.8% in 2022 to reach £34.8bn

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2021 UK Exports of Advertising and Marketing Services Reach £15bn

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AA comment on the Budget

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UK Ad Market’s COVID Recovery Continues But Forecast Growth Slows

Review

AA publishes 2022 Annual Review

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News

Political & Advertising Leaders Join Line-Up For LEAD 2023

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Unlocking Global Opportunities for Brands in International Trade Week

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UK Advertising Exports Group Joins International Trade Week

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UK advertising spend forecast to rise to £35bn this year

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Statement on Rishi Sunak MP’s appointment as Conservative Leader

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International Trade Week 2022 – why advertising and marketing are key industries in the UK’s export strategy

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UKAEG launches strategy to cement growth in China

Events

UK Advertising showcases growth credentials at Tory Party Conference

Speakers of the event: PPI's Will Marshall, Alison McGovern MP, Pat McFadden MP, Nathan Yeowell of Progressive Britain and Sue Eustace, the AA's Public Affairs Director

Events

Advertising heads to the Labour Party Conference

AA Comment on the Government’s Growth Plan 2022

Statement on the appointment of Michelle Donelan MP as DCMS Secretary of State & Jacob Rees-Mogg MP as BEIS Secretary of State

Statement on Liz Truss MP’s appointment as Conservative Leader

Reports

New research on alcohol advertising in Scotland

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Picture highlighting 28.3% adspend growth to £8.6bn in first three months of 2022.

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UK adspend continues recovery in Q1 but real-terms growth in 2023 under pressure

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AA statement on resignation of Boris Johnson as Conservative Leader

Delegates at the East meets West afternoon tea hosted by UKAEG and DIT at Cannes Lions 2022

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UK Celebrates Success at Cannes Lions

Events

UK Advertising Exports Reception

AA comment on HFSS advertising implementation delay

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Pandemic recovery boosts UK adspend to record level of £32bn in 2021

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How to Compete on the Global Stage – and Win

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AA Comment: Spring Statement

Reports

UK Advertising Exports Report 2022

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Opinion

Annual Review 2021: Recovering from the Covid-19 Pandemic

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AA Comment on Living With Covid Strategy

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AA Comment on Junk Food Ad Ban Research

Opinion

Annual review 2021: Action Stations

Opinion

Annual Review 2021: Building Back Better… Together

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Our thanks to the Culture Secretary for speaking at RENEW 2022

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2021 strongest year ever for UK’s ad market

Review

AA publishes 2021 Annual Review

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News

UK ad spend to exceed £29bn this year with increased recovery predictions

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AA comment on the budget’s commitment to funding skills development

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AA comment on the appointment of Nadine Dorries MP as Secretary of State at the Department for Digital, Culture, Media & Sport

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AA’s Response to the Consultation on a potential change of ownership of Channel 4 Television Corporation

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UK adspend to grow 18.2% this year as recovery gathers pace

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UK advertising celebrates award haul at Cannes Lions 2021

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Advertising Association comment on HFSS advertising plans in Queen’s Speech

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Strong rebound from pandemic losses forecast for UK ad market but full recovery will stretch into 2022

Advice

Economic recovery: Government support for industry

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AA comment on budget announcement

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AA comment on HFSS advertising

Review

Annual Review 2020: Representing our members to the Government during the pandemic

Review

Annual Review 2020: Resilience, re-imagining & recovery

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UK ad spend to recover faster than key international markets in 2021

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AA comment on Government spending review

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AA comment on PM’s plans for leaving lockdown 2.0

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Joint ad industry comment on HFSS advertising

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AA comment on Chancellor’s statement

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2021 UK adspend forecast for slower recovery

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AA statement on chancellor’s announcement

Reports

Post-pandemic economic growth

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2020 UK adspend to drop to £21.4bn before rebounding to £25bn in 2021

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AA statement on Chancellor’s announcement

Reports

The impact of coronavirus on businesses & workers

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News

AA comment on the tapering of the JRS

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AA record 2019 uk adspend to fall 16.7% in 2020

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AA comment on bounce back loans

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AA comment on extension to furlough scheme

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AA statement on chancellor’s update

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AA writes to Rishi Sunak

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UK advertising industry launches new export group with global campaign to drive growth

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UK advertising delivers 25th consecutive quarter of growth

Opinion

Annual Review 2019: James Murphy – the global hub for the world’s advertising industry

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UK advertising spend reaches record level of £6bn for Q2 2019

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A buccaneering Brexit for British advertising

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For world-class ad services, think UK

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UK government & industry to champion best of UK advertising at Cannes Lions

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2018 UK advertising spend hits £23.6bn following nine years of growth

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UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015

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Advertisers to spend £6.4bn during Christmas season

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UK advertising delivers 20th consecutive quarter of growth and strongest total H1 adspend since 2014

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UK advertising spend achieves record for Q1 2018

Reports

2017’s definitive advertising statistics – Released today