The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Welcome to
our Media
Resource Centre
Available resources across all our work streams
Our Voice in the Industry

A collection of our latest work, statements and comments

Ad Net Zero

Helping advertising tackle the climate emergency. Download its report and guide below.

All In

Our initiative to build a workplace where everyone feels they belong. Download its report and action plan below.

Advertising Pays

This series of reports looks into the advertising industry’s economic and social contribution. Download the reports below.

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AA Spokespeople STEPHEN WOODFORD

Stephen was appointed CEO in October 2016. Prior to joining, Stephen held management roles in four agency groups (Leo Burnett, WCRS/Engine and DDB/adam&eveDDB and Next 15). He is a Governor of Ravensbourne University, the UK’s newest creative and technology university, is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and launched its professional qualifications for new industry entrants, which over 20,000 people have now passed in the UK and around the world.

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AA Spokespeople Sharon Lloyd Barnes

Sharon is Commercial Director and Inclusion Lead at the Advertising Association, which represents the UK advertising industry and includes advertisers, agencies, media owners, tech platforms and production companies in its membership.

Previously, she ran magazine ad sales teams in London and New York before co-founding The Drive Partnership, a consultancy working with businesses across a range of sectors to build profitable growth. Outside of work, Sharon co-founded a school for autistic children in 2000 – now called Beyond Autism – serving children from most London boroughs.

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AA Spokespeople Matt Bourn

Matt is the Director of Communications for the Advertising Association and has represented the organisation in the media and as a brand ambassador on many occasions.

Prior to working for UK advertising’s trade body, he cut his teeth in PR for tech and films, before becoming MD of the UK’s leading specialist media PR consultancy, Braben.

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AA Spokespeople Lisa Hayley-Jones

Lisa is the Director of Policy and Government Affairs for the Advertising Association. She leads on driving engagement with parliamentarians and Westminster, as well as being responsible for responding to UK and European policy issues which affect the advertising and marketing industries.

A former Chair of Westminster Forum, Lisa has a career background working in financial services and investment as the Director of Political and Business Relations at KPMG and the British Private Equity and Venture Capital Association. She was also Head of Parliamentary Affairs at the CBI and was most recently working at the House of Commons on engagement with MPs and Peers on the restoration programme of the Houses of Parliament. Lisa is also a Director of the Enterprise Forum.

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