Policy

The Advertising Association supports Media Smart UK at Safer Internet Day 2026 event

Yesterday, we supported Media Smart at the Safer Internet Day 2026 event hosted at BT Tower. Aligning with the theme ‘Smart tech, safe choices: Exploring the safe and responsible use...

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Resources

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Critical Thinking in an AI-Driven Advertising World

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Best Practice Guide for the Responsible Use of Generative AI in Advertising

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AA comment on proposals to change Nutrient Profiling Model for advertising restrictions

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Remarks on the Future Funding of the BBC

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AA Comment on Less Healthy Food Advertising Restrictions Take Legal Effect

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New CAP Guidance on Less Healthy Food Advertising

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AA comment on the budget 2025

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UK ad spend forecast to reach £12bn during this festive period

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Advertising at Party Conferences 2025

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UK Advertising Honours Cindy Gallop with Leadership Icon Award at NYC Reception

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Scottish Advertising Parliamentary Reception

Reports

Report: Unlocking Apprenticeships to Drive Growth

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UK juror nominations for Cannes Lions 2026 are now CLOSED!

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UK Advertising Exports Group to deliver two high-impact trade missions next month

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AA comment on new Creative Industries Minister

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Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive

Information

Less Healthy Food Advertising Restrictions

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UK adspend rose 8% to reach £10.6bn in Q1 2025

Events

Welcoming the Creative Industries Sector Plan at our Parliamentary Reception

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UK Advertising returns from success in Cannes Lions to welcome Government investment

Resource

Guidance on Less Healthy Food Restrictions

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AA comment on Written Ministerial Statement on Less Healthy Foods

Information

Industry Agreement on Less Healthy Foods

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UK Advertising returns to Cannes Lions with Government-backed trade mission

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New report shows UK economic growth and jobs powered by advertising investment

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UK Advertising records £42.6bn spend in 2024

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Joint comment responding to Health Minister’s statement on brand advertising

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Marketing Week and the Advertising Association’s Talent Trailblazer Award returns

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AA comment on US announcement on global tariffs

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Media Smart partners with TikTok to launch educational campaign for parents

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AA response to DCMS Minister’s speech at LEAD 2025

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UK ad spend rose 9.7% to £10.6bn in Q3 2024

Events

New APPG launches to advocate for the advertising industry

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AA comment on the Government’s AI Opportunities Action Plan

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AA comment on Less Healthy Foods update from CAP

Review

AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

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News

AA comment on junk food advertising ban secondary legislation

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Spend in the battle of the festive ads to reach £10.5bn

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UK Advertising reports £10bn spend in Q2 2024

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AA comment on the Autumn Budget

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AA Comment on the new Data Use and Access Bill

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AA Comment on the House of Lords Food, Diet & Obesity Committee Report

Information

Seven things you need to know about Cannes Lions in 2025

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AA statement on the UK’s Industrial Strategy

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LEAD Scotland 2024 Photo Gallery

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UK Advertising Exports Group introduces new leadership icon award at Advertising Week New York

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UK Advertising Forms Official Partnership with Saudi Arabia’s Athar Festival

At the Heart of Party Conferences Season 2024

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How does advertising power responsible growth?

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Representing Advertising at the Lib Dem Party Conference

LEAD Scotland 2024 Agenda

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AA response to Government update on HFSS advertising restrictions

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AA pays tribute to EASA Director General Lucas Boudet

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Advertising Association and Adwanted UK launch new Training Hub for advertising and marketing industry

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UK juror nominations for Cannes Lions 2025 are now CLOSED

AA reacts to Scottish Government halt on public service advertising

Reports

Advertising Association publishes inaugural report from AI Taskforce

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News

AA response to the King’s Speech

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Footy Fever: A Golden Opportunity for Advertisers

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AA Responds to Cabinet Appointments

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AA Responds to 2024 General Election Result

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UK retains second place ranking at Cannes Lions 2024

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Election Guide

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UK Advertising releases new exports figure

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Media Smart & Advertising Association double down on Political Advertising awareness campaign

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Munya Chawawa and Mary Earps Headline UK ‘Business of Creativity’ Programme for Cannes Lions

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AA Responds to UK General Election News

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Media Smart & Advertising Association Publish Political Advertising Guide

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UK Advertising Reports £36.6BN Spend in 2023

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AA Statement on Labour’s Creative Education Pledge

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AA comment on the Budget

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Media Smart Supports UK Government’s National Campaign Against Fraud in Scam Awareness Drive

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New Book Calls for Advertising to Help Accelerate the Sustainable Economy

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AA response to Gordon Brown’s speech at LEAD

AA response to Lord Grade’s speech at LEAD

AA statement on Sir Chris Bryant MP speaking at LEAD

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AA response to Culture Secretary’s speech at LEAD

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AA response to CBI speech at LEAD

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Comment on the Government’s Response to the AI White Paper Consultation

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Media Smart Publishes Impact Report to Mark Safer Internet Day

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Lords Committee Issues Response to LLMs and Generative AI

Review

AA publishes 2023 Annual Review

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News

UK Ad Spend up 15.9% in Q3 2023 to £9.6BN

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Joint statement on behalf of the Advertising Association, IAB UK, IPA & ISBA

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Record £9.5bn to be Spent During Christmas Advertising Season

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UK Advertising Exports reached £15.6bn in 2022

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UK Ad Market Avoids Contraction in Q2 2023 through Growth in Online Channels

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UK Advertising Exports Group Launches Special Programme for International Trade Week

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UK juror nominations for Cannes Lions are now closed

Making The Case For Advertising’s Economic and Social Contribution at the Labour Party Conference

Review

AA submission to the House of Lords Communications and Digital Committee’s call for evidence on large language models

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Championing the Creative Industries at the Conservative Party Conference

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AA Convenes UK Advertising Industry AI Taskforce

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New Research Shows UK Public’s Advertising Experience Integral To Trust

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About: Advertising Information Group

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UK Adspend Flat in Q1 with Slight Uplift in Outlook for 2023

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AA Comment on the Government’s Response to the Online Advertising Programme

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LEAD Scotland Returns to Debate Advertising and Politics

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UK Advertising Industry Urged to Build on SXSW and Cannes Lions Successes

News

Showcasing Advertising and the Economy at our Parliamentary Reception

News

UK Government and UK Advertising Industry Launch Cannes Lions 2023 Showcase

Events

Front Foot Holds Influencer Marketing Panel

News

Research shows ASA’s biggest ever ad campaign boosted public trust of advertising

AA Comment on the Government’s Gambling White Paper

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UK ad spend grew 8.8% in 2022 to reach £34.8bn

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AA statement on SNP dropping alcohol consultation

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AA Comment on the Second Reading of the Data Protection & Digital Information Bill

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2021 UK Exports of Advertising and Marketing Services Reach £15bn

Reports

UK Advertising Exports Report 2023

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AA Statement on the Appointment of Humza Yousaf as SNP Leader

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AA comment on the Budget

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Business Rejection of Proposed Scottish Alcohol Advertising Ban is Widespread

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AA response to Scottish Alcohol Advertising Consultation

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News

Advertising and Media Bodies Unite Against Scottish Alcohol Advertising Consultation’s Proposals

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Media Smart To Help Young People Understand Environmental Claims In Advertising

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UK Advertising Industry Releases New Campaign for SXSW

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UK Ad Market’s COVID Recovery Continues But Forecast Growth Slows

Reports

Talent Report – Investing In Our Talent’s Future

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Investment in Talent at Heart of New 3-Year Strategy

Review

AA publishes 2022 Annual Review

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News

AA Comment on HFSS Advertising Implementation Announcement

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Political & Advertising Leaders Join Line-Up For LEAD 2023

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Unlocking Global Opportunities for Brands in International Trade Week

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UK Advertising Exports Group Joins International Trade Week

Information

ASA launches UK-wide ad campaign

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UK advertising spend forecast to rise to £35bn this year

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Statement on Rishi Sunak MP’s appointment as Conservative Leader

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International Trade Week 2022 – why advertising and marketing are key industries in the UK’s export strategy

News

UKAEG launches strategy to cement growth in China

Events

UK Advertising showcases growth credentials at Tory Party Conference

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Driving business growth for UK advertising in the East

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UK juror nominations for Cannes Lions are CLOSED!

BritainThinks’ Report: Banning HFSS advertising is not the public’s answer to the obesity crisis

Speakers of the event: PPI's Will Marshall, Alison McGovern MP, Pat McFadden MP, Nathan Yeowell of Progressive Britain and Sue Eustace, the AA's Public Affairs Director

Events

Advertising heads to the Labour Party Conference

AA Comment on the Government’s Growth Plan 2022

Reports of a review into planned HFSS advertising restrictions

Statement on the appointment of Michelle Donelan MP as DCMS Secretary of State & Jacob Rees-Mogg MP as BEIS Secretary of State

Statement on Liz Truss MP’s appointment as Conservative Leader

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Bauer Academy Apprenticeships Opportunity

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UKAEG at UK House in Birmingham

Reports

New research on alcohol advertising in Scotland

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News

Responding to new research on TfL HFSS ad restrictions

Picture highlighting 28.3% adspend growth to £8.6bn in first three months of 2022.

News

UK adspend continues recovery in Q1 but real-terms growth in 2023 under pressure

News

Tributes paid to former AA Director General Richard Wade

News

AA statement on resignation of Boris Johnson as Conservative Leader

Delegates at the East meets West afternoon tea hosted by UKAEG and DIT at Cannes Lions 2022

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UK Celebrates Success at Cannes Lions

Events

Cannes Lions 2022 Gallery

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New DIT Great Global Trade campaign ad kicks off UK’s Cannes Lions 2022

Review of HFSS advertising restrictions on TfL

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News

Media Smart Adapts Educational Resource for SEND Students

Events

UK Advertising Exports Reception

AA comment on HFSS advertising implementation delay

Information

AA Comment on Influencer Culture

People queuing up next to a yellow and blue board that says Young Lions Competitions

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UK Young Lions competition winners revealed

Cannes Trade Mission

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AA Launches Trade Mission to Cannes Lions in partnership with DIT

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Pandemic recovery boosts UK adspend to record level of £32bn in 2021

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Reports

New report explores relationship between young people and advertising

News

How to Compete on the Global Stage – and Win

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AA Comment: Spring Statement

Reports

UK Advertising Exports Report 2022

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News

AA statement: Online Safety Bill and Online Advertising Programme

News

UK Advertising Export Group launches new business tool

Opinion

Annual Review 2021: Recovering from the Covid-19 Pandemic

News

AA Comment on Living With Covid Strategy

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AA Comment on Junk Food Ad Ban Research

Opinion

Annual review 2021: Action Stations

News

UK Advertising Export Group marks Export Month following a £21m bumper year for global trade missions

Opinion

Annual Review 2021: Building Back Better… Together

Events

RENEW 2022 on demand: Alessandra Bellini’s opening address

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Our thanks to the Culture Secretary for speaking at RENEW 2022

News

2021 strongest year ever for UK’s ad market

News

AA President launches Talent Taskforce

Review

AA publishes 2021 Annual Review

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UK HOUSE IN UAE

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UK juror nominations for Cannes Lions are CLOSED!

Events

UK House in Bangladesh

Made in the UK – Sold to the World: New strategy sets challenge to boost exports to £1 trillion

UK advertising hosts first event to forge partnership with Brazil creativity.

News

UK ad spend to exceed £29bn this year with increased recovery predictions

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AA comment on the budget’s commitment to funding skills development

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Media Smart and TikTok release new educational resource

Events

UKAEG hosts virtual trade mission to Nigeria

Made in the UK and sold to the world

News

AA comment on the appointment of Nadine Dorries MP as Secretary of State at the Department for Digital, Culture, Media & Sport

News

AA’s Response to the Consultation on a potential change of ownership of Channel 4 Television Corporation

Events

UK Advertising Export Group to visit India, Brazil, Nigeria and Japan this autumn

Leading the international development of cutting-edge brands – UK & China

How UK advertising helps emerging Chinese brands grow faster

News

UK adspend to grow 18.2% this year as recovery gathers pace

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AA gives evidence on influencers

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UK advertising celebrates award haul at Cannes Lions 2021

Information

AA Media Smart outreach

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AA comment on Government HFSS proposals

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UK Government & industry open doors of UK House to celebrate best of Cannes Lions 2021

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Media Smart appoints youth specialist Livity to help equip young people with media literacy skills

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Advertising Association comment on HFSS advertising plans in Queen’s Speech

News

Strong rebound from pandemic losses forecast for UK ad market but full recovery will stretch into 2022

Record exports make advertising a great British success story

AI Music empowering storytelling for Hornet App users with adaptive music integration

Reports

UK Advertising Exports Report 2021

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When life gives you lemons, make lemonade in a pandemic

Kellogg’s personalised back to school

LONDON Advertising’s iconic ‘Fan’ campaign for Mandarin Oriental

From endorsement to ownership: The focus shift for celebrity talent

News

UK advertising & DIT partner for biggest ever showcase of British innovation during SXSW

Advice

Economic recovery: Government support for industry

News

AA comment on budget announcement

News

UK Advertising Export Group stages Exports Month to boost global trade

News

AA comment on HFSS advertising

A digital events platform enabling businesses to export globally

Lessons learned: Driving behaviour change to improve wellbeing

Review

Annual Review 2020: Representing our members to the Government during the pandemic

Review

Annual Review 2020: Resilience, re-imagining & recovery

News

UK ad spend to recover faster than key international markets in 2021

News

UK creativity heads to SXSW 2021

Reports

Total restriction of online advertising for HFSS products

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News

The London advertising sale now on

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GROWING ADVERTISING TRADE BETWEEN UK AND CHINA IN 2021

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AA comment on Government spending review

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AA comment on PM’s plans for leaving lockdown 2.0

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Media Smart to help students understand damaging impact of piracy on film & TV

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Joint ad industry comment on HFSS advertising

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AA comment on Chancellor’s statement

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2021 UK adspend forecast for slower recovery

News

HFSS advertising exposure among UK children at historic lows

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Why don’t advertising agencies advertise?

Digital image of earth from space with lights coming out of the UK indicative of the Union Jack reaching round the globe

Powering up UK Advertising

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New education resource helps young people get smart with online ads

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New education resource helps young people get smart with online ads

News

UK ADVERTISING EXPORT GROUP LAUNCHES ‘MADE GLOBAL’ CAMPAIGN

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AA statement on chancellor’s announcement

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ASA Launches Scottish Campaign

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Media Smart influencer roundtable

Reports

Post-pandemic economic growth

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News

2020 UK adspend to drop to £21.4bn before rebounding to £25bn in 2021

News

AA statement on HFSS advertising measures

News

Industry publishes letter to PM on HFSS

News

UKAEG LAUNCHES SECOND VIRTUAL TRADE MISSION AT SHANGHAI INTERNATIONAL ADVERTISING FESTIVAL

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CJEU judgement on EU-US Privacy Shield

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AA writes to The Times on HFSS

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AA statement on Chancellor’s announcement

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London Advertising launches major campaign for a highly unusual client – itself

News

Share of Mind comes before Share of Market

Events

UK ADVERTISING PUBLISHES LINE-UP FOR JULY EVENTS IN ITS SUMMER SHOWCASE

Events

AA comment on APPG online gambling harm report

News

How Voice and TV will come of age after COVID-19 and the role emerging tech will play in rebuilding brands

News

How to prevent digital pollution: Digital Detox launches The Green Report

News

Dan Clays appointed new chair of Media Smart

Events

THE NEW TOOLS OF ENGAGEMENT: VOICE, AR, CHATBOX AND AI

News

UKAEG LAUNCHES SUMMER SHOWCASE

News

AA comment on an HFSS watershed

News

Grace Blue launches TRANSITION for advertising, media & marketing talent displaced by Covid-19

Reports

The impact of coronavirus on businesses & workers

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News

AA comment on the tapering of the JRS

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UKAEG LAUNCHES FIRST EVER VIRTUAL TRADE MISSION AT COGX

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AA record 2019 uk adspend to fall 16.7% in 2020

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AA comment on bounce back loans

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AA comment on extension to furlough scheme

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AA statement on chancellor’s update

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Creating a healthy future for our young people through advertising

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AA writes to Rishi Sunak

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UK advertising’s role during the Covid-19 crisis

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Talent Sits At The Heart Of UK Advertising’s Exporting Prowess

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UK Advertising Is Open For Business

Latest Advertising Exports Rise 15% to £7.9bn

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News

UK advertising industry launches new export group with global campaign to drive growth

Events

ADVERTISING’S SOCIAL CONTRIBUTION IN PARLIAMENT

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Exporting UK Advertising Around The World

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UK advertising delivers 25th consecutive quarter of growth

Opinion

Annual Review 2019: James Murphy – the global hub for the world’s advertising industry

News

AA comment on ICO age appropriate design code

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AA comment on CMA update

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AA comment on Nicky Morgan’s re-appointment as Secretary of State at DCMS

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AA comment on General Election

Events

Expo 2020 Dubai

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Growing our exports

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Going For Gold

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UK advertising spend reaches record level of £6bn for Q2 2019

News

AA comment: Healthy weight, healthy Wales

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AA statement on CMO childhood obesity report

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Conservatives 2019: Taking the data message to Manchester

News

Media Smart features in first news

News

Labour 2019: where next for personal data?

News

AA comment on Government student visa proposals

Advice

Preparing for No-deal Brexit: Data

News

Media Smart

News

AA writes to new ministers

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AA comment on Nicky Morgan’s appointment as Secretary of State at DCMS

News

AA comment on Boris Johnson’s appointment as Prime Minister

News

TfL updates its rules regarding HFSS advertising

News

Media Smart launches new resource to help children spot ads in social influencer posts

News

A buccaneering Brexit for British advertising

Events

AA submits response to Government HFSS advertising consultation

News

For world-class ad services, think UK

News

UK government & industry to champion best of UK advertising at Cannes Lions

News

2018 UK advertising spend hits £23.6bn following nine years of growth

Events

CreativityIsGREAT @ Cannes Lions 2019

Review

Lessons from the launch of our first annual Exports Report

Reports

UK Advertising Exports Report 2019

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News

Our response on publication of the Government consultation on food advertising restrictions

Events

Gallery: Promote UK in Shanghai

Events

Export Month: Promote UK in Tokyo

News

HFSS advertising exposure among UK children at historic lows

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News

Healthy weight, healthy Wales

News

Export Month

Reports

ITC Response to UK trade in services inquiry

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Reports

ITC investment policy inquiry

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News

AA response to Culture Secretary Jeremy Wright’s statement on online regulation

Events

Statement on the Cairncross Review Report

Information

International Data Transfers

Information

Data Regulations

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Policies and Standards

Information

Tools and Resources

Information

Cybersecurity

News

LEAD ’19: At the intersection of politics and advertising

News

UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015

News

Championing UK Advertising On The World Stage

News

Entering the HFSS advertising debate

Advice

Evolving best practice in HFSS Advertising

Review

AA’s statement on HFSS Advertising to children

News

International Trade update

Reports

Pretty as a picture

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Reports

Picture of health?

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News

Stephen Woodford comments on the Mayor of London’s plans to ban HFSS ads across TfL estate

Reports

Ad Pays 5: How advertising fuels the Scottish economy

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News

Advertising plays key role as UK creative industries break £100bn value mark

News

Advertisers to spend £6.4bn during Christmas season

News

UK advertising delivers 20th consecutive quarter of growth and strongest total H1 adspend since 2014

News

Scottish SMEs sign up to new advertising initiative

Events

Stephen Woodford comments on Labour Party gambling advertising proposals

News

Promote UK Summer 2018 update

News

UK advertising spend achieves record for Q1 2018

News

Advertising Association statement on childhood obesity consultation

Study

How the advertising industry supports Scottish creative talent & jobs

Events

Advertising Association statement on HSC child obesity report

News

Advertising Association comment on TfL HFSS consultation

Events

Advertising & childhood obesity – Correcting the misconceptions

News

Advertising & childhood obesity – Correcting the misconceptions

News

10 key facts about HFSS advertising in the UK

Reports

2017’s definitive advertising statistics – Released today

Events

‘Golden Quarter’ prep at World Retail Congress

News

UK advertising in a digital age

News

CAP launches a new review of food advertising rules

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News

Data protection statement

Events

Getting data & privacy right

News

Selling more advertising services internationally

News

Responsibility & gambling

Events

Scottish Government Diet & Obesity Consultation

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News

Dear Secretary of State…

Events

Our view on the Internet Safety Strategy

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News

Digital Charter: Making the UK the best and safest place for digital advertising

News

The latest on brand safety

News

Building Scotland’s Advertising Industry

Events

Supporting the DCMS gambling review announcement

Events

Making Advertising’s Voices Heard